3 ASX shares at 52-week highs: Is it too late to invest?

The Appen Ltd (ASX:APX) share price is one of three that hit a 52-week high today. Is it too late to snap up shares?

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Although the S&P/ASX 200 (Index: ^AXJO) (ASX: XJO) has been a touch volatile of late, a number of shares have not let that hold them back.

In fact, some have been on such strong runs that they have just reached 52-week highs.

The three shares listed below have just accomplished this. Is it too late to invest?

The Appen Ltd (ASX: APX) share price hit a new all-time high of $4.75 this morning. Investors have been fighting to get hold of the data solutions and services provider's shares since it posted an impressive 44% increase in half-year EBITDA to $12.8 million. In the second-half the company expects its earnings growth to accelerate and has guided to full-year EBITDA growth at the upper end of its 40% to 50% range. Whilst its shares are by no means cheap, I think they would still be a great buy and hold investment given the tailwinds the company is experiencing.

The Noni B Limited (ASX: NBL) share price has continued its strong run and hit a 52-week high of $2.25 today. Earlier this week the retailer posted a 187% increase in revenue to $316.8 million. This growth was largely down to the contribution of its Pretty Girl acquisition and solid comparable store sales growth. Pleasingly, in FY 2018 management expects the company to generate a substantially higher financial result. This growth and the niche market it operates in could make it one of the best investments in the retail industry right now in my opinion.

The Updater Inc (ASX: UPD) share price reached a new all-time high of $1.53 today. This latest gain means its shares are up well over 200% this year and it isn't hard to see why. The technology company recently announced that its estimated market penetration of household moves in the United States had exceeded 15%. As a result, the company has brought forward its business plan and will be selling business products in at least one vertical by the end of the year. As I wrote recently, I think Updater's relocation platform has enormous potential if it can be monetised successfully.

Motley Fool contributor James Mickleboro has no position in any stocks mentioned. The Motley Fool Australia owns shares of Appen Ltd. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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