Demolished: Why the Vita Group Limited share price plunged 31% today

News about new negotiations between Telstra Corporation Ltd (ASX:TLS) and Vita Group Limited (ASX:VTG) was not well received by the market.

| More on:
a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Vita Group Limited (ASX: VTG) share price dived 31% at the open, hitting a new multi-year low of $1.53 after the company announced that it was "working closely and confidentially with Telstra on remuneration and other commercial terms to find mutually acceptable ways of dealing with the challenges that lie ahead."

As a major operator of Telstra stores, Vita is vulnerable to changes in its relationship with Telstra Corporation Ltd (ASX: TLS). Recently it was announced that margin pressures on Telstra will be passed onto Vita Group in the form of lower remuneration for its services. After today's announcement, investors appear worried that further cuts to remuneration could be in the offing.

Telstra is also reorganising its store network into 'clusters', with the result being that Vita Group has suspended its plans to add any more stores to its network. As Telstra's only Master Licensee, Vita operates 107 stores and expects to retain a considerable portion of Telstra's overall network, with a presence in 35 of Telstra's 48 identified geographic clusters.

It is uncertain what the eventual impact of all this discussion on Vita will be. Markets hate uncertainty, and so it was not surprising to see Vita shares take another big tumble today.

The good news

The good news is that the company reaffirmed its earnings before interest, tax, depreciation and amortisation (EBITDA) guidance of between $63 million and $66 million for the full year.

At today's prices, Vita Group trades on an Enterprise Value (market capitalisation plus net debt) to EBITDA, or EV/EBITDA, ratio of 3.8 times. This is quite cheap compared to other ASX-listed businesses and could prove a bargain depending on the outcome of the talks. It is not one for the shareholder who hates volatility, however.

The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of Telstra Limited. Motley Fool contributor Sean O'Neill has no position in any stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on ⏸️ Investing

Close up of baby looking puzzled
Retail Shares

What has happened to the Baby Bunting (ASX:BBN) share price this year?

It's been a volatile year so far for the Aussie nursery retailer. We take a closer look

Read more »

woman holds sign saying 'we need change' at climate change protest
ETFs

3 ASX ETFs that invest in companies fighting climate change

If you want to shift some of your investments into more ethical companies, exchange-traded funds can offer a good option

Read more »

a jewellery store attendant stands at a cabinet displaying opulent necklaces and earrings featuring diamonds and precious stones.
⏸️ Investing

The Michael Hill (ASX: MHJ) share price poised for growth

Investors will be keeping an eye on the Michael Hill International Limited (ASX: MHJ) share price today. The keen interest…

Read more »

ASX shares buy unstoppable asx share price represented by man in superman cape pointing skyward
⏸️ Investing

The Atomos (ASX:AMS) share price is up 15% in a week

The Atomos (ASX: AMS) share price has surged 15% this week. Let's look at what's ahead as the company build…

Read more »

Two people in suits arm wrestle on a black and white chess board.
Retail Shares

How does the Temple & Webster (ASX:TPW) share price stack up against Nick Scali (ASX:NCK)?

How does the Temple & Webster (ASX: TPW) share price stack up against rival furniture retailer Nick Scali Limited (ASX:…

Read more »

A medical researcher works on a bichip, indicating share price movement in ASX tech companies
Healthcare Shares

The Aroa (ASX:ARX) share price has surged 60% since its IPO

The Aroa (ASX:ARX) share price has surged 60% since the Polynovo (ASX: PNV) competitor listed on the ASX in July.…

Read more »

asx investor daydreaming about US shares
⏸️ How to Invest

How to buy US shares from Australia right now

If you have been wondering how to buy US shares from Australia to gain exposure from the highly topical market,…

Read more »

⏸️ Investing

Why Fox (NASDAQ:FOX) might hurt News Corp (ASX:NWS) shareholders

News Corporation (ASX: NWS) might be facing some existential threats from its American cousins over the riots on 6 January

Read more »