How to profit on the ASX from the millennial generation

In 2015 millennials overtook the baby boomers to become the largest generation by population size in the world. Loosely defined as those aged 18-to-35-years old, the millennial demographic has particular habits which investors could certainly look to profit from.

Thankfully, I believe there are a number of shares on the S&P/ASX 200 (Index: ^AXJO) (ASX: XJO) which have exposure to the millennial market and its growing wealth. Just like the baby boomers made certain sectors boom throughout the years, the millennials could be set to do likewise today.

Domino’s Pizza Enterprises Ltd. (ASX: DMP)

According to Forbes, food and technology come near the top of millennials’ spending list. Domino’s has worked hard to provide consumers with many different and innovative ways to order food. This in my opinion sets it apart from other quick service restaurants like KFC operator Collins Foods Ltd (ASX: CKF), and I believe there will be sustainable growth for a number of years to come.

Flight Centre Travel Group Ltd (ASX: FLT)

Millennials love to travel. According to recent research they actually travel more often than other generations for both business and leisure. I believe Flight Centre is positioned well to capture a good portion of this spending due to its strong bricks-and-mortar and online presence across the world. Its recent acquisition of BYOjet should help it strengthen its position online, much to the dismay of rival Webjet Limited (ASX: WEB).

G8 Education Ltd (ASX: GEM)

According to the Australian Institute of Health and Welfare, the average age of first-time parents in Australia has now increased to 30 years of age. As millennials start families I expect childcare operator G8 Education to find its centres in high demand. As the company continues its growth through acquisition strategy, I believe it will be positioned perfectly to satisfy this demand.

SEEK Limited (ASX: SEK)

According to a survey by Deloitte, millennials express little loyalty to their current employers with many planning near-term exits. All this job-hopping could mean SEEK benefits from a sustained high level of job advertisements as employers suffer from higher levels of churn than ever before.

Foolish takeaway

I believe these four shares all have bright futures ahead of them thanks partly to their exposure to the millennial demographic. Time will tell whether the millennials have a similar effect to the boomers, but in my opinion it is beginning to look like they will do. Finally, as I said at the top, millennials love technology. So, the likelihood is that they will love this tech share which I believe could be about to rocket higher.

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Motley Fool contributor James Mickleboro has no position in any stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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