Could the 'Dogs of the Dow' theory be your road to ASX riches in 2015?

Telstra Corporation Ltd (ASX:TLS) and Coca-Cola Amatil Ltd (ASX:CCL) are amongst the ASX's 10 dogs!

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Back in 1991 an investor named Michael O'Higgins popularised an investment strategy known as the 'Dogs of the Dow." In essence this theory encapsulates a contrarian mindset while at the same time limiting an investor to owning high quality, lagging, blue-chip stocks.

O'Higgins suggested buying the 10 components of the Dow Jones Industrial Average with the highest dividend yield. According to Wikipedia his thinking was that blue-chip companies don't adjust their dividend to reflect trading conditions as their dividends are maintainable. In contrast, even a blue-chip stock's share price will fluctuate through the business cycle which means a blue-chip with a high yield is likely to be near the bottom of its business cycle and therefore its share price could increase at a faster rate than its low-yielding peers.

The Dow Jones is a grouping of America's 30 largest listed companies; by comparison the ASX equivalent would perhaps be the S&P/ASX 50 (Index: ^AXFL) (ASX: XFL).

Here are 10 stocks within this ASX index which are currently offering amongst the highest trailing gross dividend yields of all 50 constituents.

  1. Fortescue Metals Group Limited (ASX: FMG): grossed up yield of approximately 10.3%
  2. Woodside Petroleum Limited (ASX: WPL): grossed up yield of approximately 9%
  3. Insurance Australia Group Ltd (ASX: IAG): grossed up yield of approximately 8.65%
  4. National Australia Bank Ltd. (ASX: NAB): grossed up yield of approximately 8.3%
  5. Australia and New Zealand Banking Group (ASX: ANZ): grossed up yield of approximately 7.85%
  6. Westpac Banking Corp (ASX: WBC): grossed up yield of approximately 7.8%
  7. Suncorp Group Ltd (ASX: SUN): grossed up yield of approximately 7.5%
  8. Coca-Cola Amatil Ltd (ASX: CCL): grossed up yield of approximately 7.35%
  9. Telstra Corporation Ltd (ASX: TLS): grossed up yield of approximately 6.9%
  10. ASX Ltd (ASX: ASX): grossed up yield of approximately 6.8%
Motley Fool contributor Tim McArthur does not own shares in any of the companies mentioned.  

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