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Here’s why Westfield Corp Ltd is such a great buy today

Westfield Corp Ltd (ASX: WFD), a global shopping centre giant which operates at a number of major US airports, is exploring ways to improve its level of retail sales from its airports division according to reports in The Australian Financial Review.

The company has undertaken some major redevelopments for instance at the Tom Bradley International Terminal (TBIT) at Los Angeles International Airport (LAX), and is now reported to be looking at ways to integrate digital technology into the mix through its Westfield Labs division.

As a perfect example, one option they are looking at is called ‘Dine on Time’, whereby a customer could order food from their smart phone and have it ready when they go to pick it up. Another initiative the company is considering is introducing the ability to have some merchandise purchased directly from the lounge in order to drive spending by travellers not physically exploring the stores.

It’s these sort of initiatives that make Westfield Corp a great buy today. While the company is already set to benefit from a falling Aussie dollar and from the fast-recovering US and UK economies, these initiatives could help drive sales significantly in the long run. At $7.98 per share, Westfield Corp could make for an excellent addition to your portfolio’s core.

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Motley Fool contributor Ryan Newman does not own shares in any of the companies mentioned.

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