Samsung keeps hijacking Android

Samsung has leveraged Google (NASDAQ: GOOG) Android to become the dominant smartphone vendor in the world by a large margin. The South Korean giant has utilised its advantages in vertical integration, scale, and marketing, and due to its size has many more methods to differentiate itself from rival Android OEMs.

The company has the resources to focus more heavily on software and services, two areas that are critical to success nowadays. Commoditised rivals can’t afford to do as much. When Samsung unveiled the Galaxy S4, Android wasn’t even mentioned as the company focused entirely on what it was bringing to the table. Samsung followed up by launching a new content hub that competes directly with Google Play, where users can search for apps and entertainment tailored to its Galaxy devices.

Sammy’s at it again. The company just announced its first-ever annual developers conference, in an effort to grow a developer base that’s specialised for its products. That extends beyond just smartphones and tablets, and Samsung is gearing the event toward a wide range of platforms and devices. The developer conference will take place later this year in California, not too far from where the company just began construction on a new US$300 million headquarters in Silicon Valley.

Typically the companies that directly operate the primary operating system platforms are the ones that host developer conferences. Google I/O, Apple WWDC, and Microsoft Build have all come and gone this year. Samsung is now making it clear that it wants to contend with the best of them on a platform level.

While the event should include a wide range of platforms, Android is by far Samsung’s largest and most successful portfolio. The company could be expected to focus developers on its Galaxy brand, as opposed to other product families like its Windows brand ATIV or its upcoming Tizen operating system.

Samsung continues to hijack Android for its own good.

The Australian Financial Review says “good quality Australian shares that have a long history of paying dividends are a real alternative to a term deposit.” Get 3 Stocks for the Great Dividend Boom in our special FREE report. Click here now to find out the names, stock symbols, and full research for our three favourite income ideas, all completely free!

More reading

A version of this article, written by Evan Niu, originally appeared on

Two New Stock Picks Every Month!

Not to alarm you, but you’re about to miss a very important event! Chief Investment Advisor Scott Phillips and his team at Motley Fool Share Advisor are about to reveal their latest official stock recommendation. The premium “buy alert” will be unveiled to members and you can be among the first to act on the tip.

Don’t let this opportunity pass you by – this is your chance to get in early!

Simply enter your email now to find out how you can get instant access.

By clicking this button, you agree to our Terms of Service and Privacy Policy. We will use your email address only to keep you informed about updates to our website and about other products and services we think might interest you. You can unsubscribe from Take Stock at anytime. Please refer to our Financial Services Guide (FSG) for more information.