Really, Myer? Web ad fail

Myer adMany traditional brick-and-mortar retailers have struggled to add strong online components to their businesses — it’s no secret. Just now, department store chain Myer (ASX: MYR) is inadvertently revealing its lack of familiarity with web sales.

Case in point: this ad for its mid-season sale, currently splashed across some prominent Australian websites.

The text instructs prospective customers to “shop today in-store or online”. Yet when you click on the ad, you’re taken to a page that reads, “Offers only available in store”.

So much for Myer’s online strategy!


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