Should you buy the beaten down shares of Bubs and Kogan?

The Bubs Australia Ltd (ASX:BUB) share price and the Kogan.com Ltd (ASX:KGN) share price have fallen heavily in 2020. Is this a buying opportunity?

| More on:
a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Although the All Ordinaries index has started 2020 strongly and is trading in sight of its record high, not all shares have fared so well.

Two shares that have been sold off in 2020 are listed below. Are they in the buy zone?

Bubs Australia Ltd (ASX: BUB)

The Bubs share price has fallen 28% so far in 2020. This leaves the infant formula and baby food company's shares trading far closer to their 52-week low than their 52-week high. Investors have been selling the company's shares after its second quarter and half year update disappointed the market.

Although Bubs grew its cash receipts strongly to $26 million for the half, it posted an operating cash outflow of $16.6 million. And while it has a cash balance of $39.1 million, investors appear concerned that it will burn through this cash in the coming quarters and require yet another capital raising. Whilst I believe Bubs has a lot of promise, I think it may be some time before it reaches profitability. In light of this, I'm holding off an investment for the time being.

Kogan.com Ltd (ASX: KGN)

The Kogan share price is down over 36% since the start of the year. The catalyst for this share price weakness was a surprisingly disappointing first half update in January. For the first half of FY 2020, Kogan expects to report gross sales and gross profit growth of just 16% and 9%, respectively, over the prior corresponding period.

This was a sharp slowdown on the growth it achieved in the first quarter and appears to have been driven by a material decline in Third-Party Brands sales. Whilst I have been very disappointed with its performance, I remain positive on its long term trajectory. This could make it worth considering a patient and long term investment in the ecommerce company's shares.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia has recommended BUBS AUST FPO and Kogan.com ltd. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Fallers

A male investor wearing a blue shirt looks off to the side with a miffed look on his face as the share price declines.
Share Fallers

Why COG, Karoon Energy, Netwealth, and Pilbara Minerals shares are dropping today

These ASX shares are ending the week deep in the red. But why?

Read more »

A woman with a sad face looks to be receiving bad news on her phone as she holds it in her hands and looks down at it.
Share Fallers

Why Evolution Mining, Karoon Energy, ResMed, and Sayona Mining shares are dropping today

These ASX shares are having a tough session. But why?

Read more »

A young woman wearing a blue and white striped t-shirt blows air from her cheeks and looks up and to the side in a sign of disappointment after the ASX shares she owns went down today
Share Fallers

Why Australian Strategic Materials, Boral, Dubber, and Macquarie Technology are falling today

These shares are having a tough hump day. But why?

Read more »

a sad gambler slumps at a casino table with hands on head and a large pile of casino chips in the foreground.
Share Fallers

'Catastrophic' risk: Why Star shares have lost 25% in 4 days

The outcome of this inquiry could determine whether Star Entertainment hits Blackjack or bust.

Read more »

A male investor erupts into a tantrum and holds his laptop above his head as though he is ready to smash it, as paper flies around him, as he expresses annoyance over so many new 52-week lows in the ASX 200 today
Share Fallers

Why Domino's, Macmahon, Star, and Zip shares are sinking today

These ASX shares are falling more than most today.

Read more »

A young woman holds an open book over her head with a round mouthed expression as if to say oops as she looks at her computer screen in a home office setting with a plant on the desk and shelves of books in the background.
Share Fallers

Why Avita Medical, NextDC, Predictive Discovery, and Star shares are tumbling today

These shares are starting the week in the red.

Read more »

A male investor wearing a blue shirt looks off to the side with a miffed look on his face as the share price declines.
Share Fallers

Why Avita Medical, Cettire, Domino's Pizza, and Star shares are falling today

These ASX shares are having a tough end to the week. But why?

Read more »

Three guys in shirts and ties give the thumbs down.
Share Fallers

Why Avita Medical, Netwealth, Peninsula Energy, and Zip shares are sinking today

These ASX shares are having a tough session. But why?

Read more »