Valuable lessons from 3 of my personal investing mistakes

Here's what you can learn from Newzulu Ltd (ASX:NWZ), iCar Asia Ltd (ASX:ICQ), and Reffind Ltd (ASX:RFN).

| More on:
a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Readers might have seen this article yesterday about some of the ASX's biggest tech wrecks over the past year. In some cases, performance was simply the market repricing the company to a more reasonable price level. In other cases, it was a combination of limited revenues and declining cash. I was embarrassed, but not altogether surprised, to see 2 companies I once owned in the list.

Here's what I learned from some of these tech wrecks:

Newzulu Ltd (ASX: NWZ)

I owned Newzulu for a couple of years. While aware it was a speculative stock, and thus expecting the cash outflows, I was not critical enough of management's efforts to grow the core business. An inability to grow revenues meaningfully in 2 years should have been a signal to exit the business, as were the multiple capital raisings and acquisitions. Comments from former employees on Glassdoor about management's lack of focus should also have been a warning sign. The mistakes piled up on this one and inertia was the poisoned cherry on top – I should have sold much sooner.

Reffind Ltd (ASX: RFN)

I made a respectable return on Reffind, but again was too slow to sell – this kept a ~30% return from becoming a 100%+ return. I bought as the company was signing loads of new customers, but before the quarterly report was released, which revealed how much money those sales had generated (virtually nothing). This should have been the first cue to exit. The second cue to exit was when shares hit $1.50 – grossly overpricing the company especially in light of how small its revenues were. I should have been less patient, and/or quicker to accept what I thought at the time was an outrageous price.

iCar Asia Ltd (ASX: ICQ)

iCar Asia was a somewhat less speculative investment, I thought, with promising advertising businesses in southeast Asia. Tailwinds were strong and the company had good leadership as well as a working relationship with Carsales.Com Ltd (ASX: CAR). However, over the year I owned, revenue growth was too slow in my opinion to see management reach their target of break-even without additional capital raisings, and I sold late last year. In this article you can see a chart of the company's cash flows – again, I was probably too patient with the reversal. I was probably also too patient with the company's capital raisings – when it announced its 4th one in 3 years, that should have been my cue to quit.

Foolish Takeaway

The biggest lesson here in my opinion is that patience is good for most companies, but not for speculative companies that are burning cash. Most of the time, they are priced fairly richly – priced for growth.

If they do not grow to standards, they should be cut fairly ruthlessly, otherwise all you are left with is a company that is burning money. At least with companies like Woolworths Limited (ASX: WOW), there are assets, cash flows, and dividends to underpin some of the investment value. It is very unlikely that a big company like Woolworths will fall 50%, and then another 50% in the following year.

Motley Fool contributor Sean O'Neill has no position in any stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on ⏸️ Investing

Close up of baby looking puzzled
Retail Shares

What has happened to the Baby Bunting (ASX:BBN) share price this year?

It's been a volatile year so far for the Aussie nursery retailer. We take a closer look

Read more »

woman holds sign saying 'we need change' at climate change protest
ETFs

3 ASX ETFs that invest in companies fighting climate change

If you want to shift some of your investments into more ethical companies, exchange-traded funds can offer a good option

Read more »

a jewellery store attendant stands at a cabinet displaying opulent necklaces and earrings featuring diamonds and precious stones.
⏸️ Investing

The Michael Hill (ASX: MHJ) share price poised for growth

Investors will be keeping an eye on the Michael Hill International Limited (ASX: MHJ) share price today. The keen interest…

Read more »

ASX shares buy unstoppable asx share price represented by man in superman cape pointing skyward
⏸️ Investing

The Atomos (ASX:AMS) share price is up 15% in a week

The Atomos (ASX: AMS) share price has surged 15% this week. Let's look at what's ahead as the company build…

Read more »

Two people in suits arm wrestle on a black and white chess board.
Retail Shares

How does the Temple & Webster (ASX:TPW) share price stack up against Nick Scali (ASX:NCK)?

How does the Temple & Webster (ASX: TPW) share price stack up against rival furniture retailer Nick Scali Limited (ASX:…

Read more »

A medical researcher works on a bichip, indicating share price movement in ASX tech companies
Healthcare Shares

The Aroa (ASX:ARX) share price has surged 60% since its IPO

The Aroa (ASX:ARX) share price has surged 60% since the Polynovo (ASX: PNV) competitor listed on the ASX in July.…

Read more »

asx investor daydreaming about US shares
⏸️ How to Invest

How to buy US shares from Australia right now

If you have been wondering how to buy US shares from Australia to gain exposure from the highly topical market,…

Read more »

⏸️ Investing

Why Fox (NASDAQ:FOX) might hurt News Corp (ASX:NWS) shareholders

News Corporation (ASX: NWS) might be facing some existential threats from its American cousins over the riots on 6 January

Read more »