POLEAXED: Why the iSentia Group Ltd share price fell 31% today

The iSentia Group Ltd (ASX:ISD) share price has been hammered following this morning's results release.

a woman

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The iSentia Group Ltd (ASX: ISD) share price has seen another savage re-rating – its second in 3 months – crashing another 31% to $1.90 at the time of writing:

source: Google Finance
source: Google Finance

It's the second big hit to shareholders in recent times, and comes on the back of another savage fall at this time last year. The culprit behind today's swan dive was the King Content business, which was revealed to have even worse earnings than were indicated in the company's previous trading update.

The core part of iSentia's business also delivered average performance, and you can read our full coverage of today's results here. For the time being it appears as though iSentia is still going to struggle, and I would prefer to get more clarity on the situation before considering a purchase.

Motley Fool contributor Sean O'Neill has no position in any stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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