Why you should sell your Woolworths Limited shares today

Woolworths Limited (ASX:WOW) has had its day, here is why it's now a drain on your portfolio.

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Woolworths Limited (ASX: WOW) used to be a dependable blue chip stock with its market leading margins on supermarket products, reliable profits from Big W, its stable of alcoholic stores, the potential of Masters and its group of hotels.

However, Woolworths is not the growth machine it used to be. Here are three reasons why I think you should sell your Woolworths shares:

Declining margins

Woolworths' high margins were impressive but were also one of the main reasons behind its recent decline. Food prices were seen to be too high and lower priced competition like Aldi and Costco stole market share.

Woolworths has had to lower prices to become competitive again, which lowers revenue and profit.

No growth in most areas

Most of Woolworths' businesses are going backwards. Big W is struggling, the hotels aren't growing and the one big hope was Masters which was a disaster, costing the group billions of dollars. If none of the businesses are growing, Woolworths can't grow profits or dividends.

Amazon

Amazon is supposedly opening its doors in Australia in 2017, which could be terrible news for Woolworths. Amazon Fresh could steal market share from the supermarket and Big W could be in even more trouble because they sell similar products to Amazon.

Foolish takeaway

When share prices are down because of temporary reasons, it can be a great time to buy shares, such as private hospital operators Healthscope Ltd (ASX: HSO) and Ramsay Health Care Limited (ASX: RHC), but I don't think this is the case for Woolworths. When a business' profitability appears to have been permanently reduced, it might be time to move on.

The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of Amazon.com. Motley Fool contributor Tristan Harrison owns shares of HEALTHSCPE DEF SET. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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