While August reporting season (which is nearly upon us) is primarily a time when investors churn their way through numerous full year results, there are also a handful of important companies which will report their interim results.

One company which falls into this second category is AMP Limited (ASX: AMP) which operates on a calendar year basis.

As a widely held stock and with a share price which is down almost 10% in the past year, compared with a 1.5% fall in the S&P/ASX 200 (Index: ^AXJO) (ASX: XJO), AMP’s results for the six months ending June 30 will be closely scrutinised by many investors.

Here are three key metrics which investors will watch.

Dividend

AMP paid a final dividend earlier this year for the year ending 31 December 2015 of 14 cents per share (cps) which was 90% franked.

The level of franking has been increasing over the past few years. Back in 2013 the final dividend paid was only 65% franked. By 2014 the dividends were 70% franked and in 2015, the franking climbed to 85%.

Investors will be keen to see if AMP has gained the capacity to fully frank its next dividend.

Meanwhile, according to analyst consensus data provided by CommSec, the full year dividend is forecast to rise by 1.5 cps to 29.5 cps. Investors will be looking for signs in the interim results that this forecast will be met.

Wealth Management

AMP’s Australian Wealth Management division is the single largest earnings contributor, accounting for nearly 40% of group profits before head office costs in 2015. In 2015, this division experienced profit growth of nearly 10%.

With assets under management (AUM) within this division a key factor in Wealth Management’s overall profitability, the AUM figure is a key metric to follow. In 2015, average AUM increased by 10%.

Wealth Protection

The Australian Wealth Protection division has been the clear laggard for AMP in recent times. In May the group was forced once again to issue an update regarding further weak performance from this division due to “claims experience losses of $18 million” during the first quarter.

While the interim wealth protection result is almost certain to be lacklustre, investors will be looking for signs that the situation is improving, particularly considering it is the second-largest profit contributor to the group.

If you are interested in quality dividend shares, then I would recommend this top dividend share instead. A strong yield and potential share price gains make this a great investment idea in my opinion.

Our Top Dividend Stock for 2016 isn't AMP but YOU can find out for FREE what is!

Our resident dividend expert names his Top Dividend Share for 2016. Not only are the shares dirt cheap, the company is trading on a fat fully franked dividend yield. Simply click here to gain access to this comprehensive FREE investment report, including the name of this fast growing ASX dividend share. No credit card required!

HOT OFF THE PRESSES: Motley Fool’s #1 Dividend Pick for 2017!

With its shares up 155% in just the last five years, this ‘under the radar’ consumer favourite is both a hot growth stock AND our expert’s #1 dividend pick for 2017. Now we’re pulling back the curtain for you... And all you have to do to discover the name, code and a full analysis is enter your email below!

Simply enter your email now to receive your copy of our brand-new FREE report, “The Motley Fool’s Top Dividend Stock for 2017.”

By clicking this button, you agree to our Terms of Service and Privacy Policy. We will use your email address only to keep you informed about updates to our website and about other products and services we think might interest you. You can unsubscribe from Take Stock at anytime. Please refer to our https://www.fool.com.au/financial-services-guide">Financial Services Guide (FSG) for more information.

Motley Fool contributor Tim McArthur has no position in any stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.