Why these 2 unloved ASX shares are bouncing back in July

Myer Holdings Ltd (ASX:MYR) is one of two shares making a comeback this month. Should you invest?

| More on:
a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

So far this month there have been a couple of shares in particular on the All Ordinaries (Index: ^AORD) (ASX: XAO) which have caught my eye. These two unloved shares have been going through an incredibly tough time of late, but have suddenly found favour with investors.

This has led them to put on impressive gains for their respective shareholders this month. But can it continue?

Cabcharge Australia Limited (ASX: CAB)

Since the emergence of ride hailing app Uber on Australian shores, many investors have understandably stayed well clear of Cabcharge. Last year its shares were sold off to such a degree that they lost almost half of their value at one stage. But investors have returned to this embattled company and driven its share price higher by over 17% already in July. This meant that just yesterday Cabcharge touched on a new 52-week high.

I believe this resurgence is down to a combination of value and potential. The shares are changing hands at just 10x estimated FY 2016 earnings, which I feel makes it an interesting option for bargain hunters. Then there's the company's ihail app which is due for release in August. This app is designed to take on Uber head on and is a joint venture with Yellow Cabs, Silver Top Taxi Service, Black and White Cabs, and Suburban Taxis.

Time will tell whether the app helps change the fortunes of Cabcharge, but at least for now its investors have a glimmer of hope that things could improve.

Myer Holdings Ltd (ASX: MYR)

So far this month Myer's share price has risen by over 11%, bringing it into positive territory for the year at long last. Much of these gains were made last week after South Africa-based Woolworths Holdings put out a trading update. The update revealed that Myer's rival David Jones saw an 8.4% increase in sales and a 7% growth in comparable sales for the 12 months to June 26.

I believe the market has interpreted this as a sign that Myer could also be set to deliver strong full year results when it announces them in August. With its shares priced at under 14x trailing earnings, I can definitely see the appeal for investors. Despite this I still have doubts about Myer's future due to the rise of online shopping, so would be hesitant to make a long-term investment in its shares today.

Motley Fool contributor James Mickleboro has no position in any stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on ⏸️ Investing

Close up of baby looking puzzled
Retail Shares

What has happened to the Baby Bunting (ASX:BBN) share price this year?

It's been a volatile year so far for the Aussie nursery retailer. We take a closer look

Read more »

woman holds sign saying 'we need change' at climate change protest
ETFs

3 ASX ETFs that invest in companies fighting climate change

If you want to shift some of your investments into more ethical companies, exchange-traded funds can offer a good option

Read more »

a jewellery store attendant stands at a cabinet displaying opulent necklaces and earrings featuring diamonds and precious stones.
⏸️ Investing

The Michael Hill (ASX: MHJ) share price poised for growth

Investors will be keeping an eye on the Michael Hill International Limited (ASX: MHJ) share price today. The keen interest…

Read more »

ASX shares buy unstoppable asx share price represented by man in superman cape pointing skyward
⏸️ Investing

The Atomos (ASX:AMS) share price is up 15% in a week

The Atomos (ASX: AMS) share price has surged 15% this week. Let's look at what's ahead as the company build…

Read more »

Two people in suits arm wrestle on a black and white chess board.
Retail Shares

How does the Temple & Webster (ASX:TPW) share price stack up against Nick Scali (ASX:NCK)?

How does the Temple & Webster (ASX: TPW) share price stack up against rival furniture retailer Nick Scali Limited (ASX:…

Read more »

A medical researcher works on a bichip, indicating share price movement in ASX tech companies
Healthcare Shares

The Aroa (ASX:ARX) share price has surged 60% since its IPO

The Aroa (ASX:ARX) share price has surged 60% since the Polynovo (ASX: PNV) competitor listed on the ASX in July.…

Read more »

asx investor daydreaming about US shares
⏸️ How to Invest

How to buy US shares from Australia right now

If you have been wondering how to buy US shares from Australia to gain exposure from the highly topical market,…

Read more »

⏸️ Investing

Why Fox (NASDAQ:FOX) might hurt News Corp (ASX:NWS) shareholders

News Corporation (ASX: NWS) might be facing some existential threats from its American cousins over the riots on 6 January

Read more »