Why the Dick Smith Holdings Ltd share price crashed in August

Dick Smith Holdings Ltd (ASX:DSH) might look cheap but risks outweigh potential rewards.

| More on:
a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Dick Smith Holdings Ltd (ASX: DSH) shares plunged nearly 25% in August despite initially rising by over 10% the day following its earnings release late in the month.

Long-term concerns

Dick Smith reported earnings growth of 7.3%, in line with estimates, however there were key negatives in the full year result that concerned investors:

  • Weak New Zealand sales;
  • Weak cash flow;
  • Disappointing size and trend of Q4 sales;
  • Q1 2016 sales not looking much better;
  • Second half sales missed forecasts and do not compare well with competitors such as JB Hi-Fi Limited (ASX: JBH) and The Reject Shop Ltd (ASX: TRS)

The disappointing results saw shares sold short rise above 11% of the free float following the earnings release, despite Dick Smith appearing significantly cheaper than rivals.

Analysts estimate that earnings per share for the 2016 financial year will be 19.5 cents, implying a forward price to earnings ratio of just 6.95 versus closer to 15 for peers. The consensus dividend per share estimate is 13.4, implying a forward dividend yield of 10% based on yesterday's closing price of $1.36.

Is now the time to buy?

As my colleague pointed out last month, Dick Smith has a lot going for it despite the poor sales trend. Major drivers of growth over the next 12 months include:

  • Strong online sales: Dick Smith already has a strong online presence that accounts for 7% of sales and is forecast to grow to 10%.
  • More stores: Dick Smith plans to open an additional 15-25 stores annually for a total of 450 (up from 377 currently) within three years.
  • Private-label products: Dick Smith private label products already account for 12% of sales and management forecasts this number to increase to 15% in coming years. This high-margin sales channel continues to perform better than expected.
  • Improved product selection: Dick Smith is adding home appliances to its existing stores, similar to JB Hi-Fi's HOME stores. The downside is a race to the bottom (on margins) on these products.

I'm quite sceptical that Dick Smith is as cheap as it looks. We've seen numerous retail stores disappoint investors over the last 12 months, however until now these have largely been clothing retailers. Dick Smith's ability to leverage its agreement with David Jones and find same-store sales growth will determine the direction of the share price over the next 24 to 36 months but I won't invest until I see more signs of positive progress.

Motley Fool contributor Andrew Mudie has no position in any stocks mentioned. You can find Andrew on Twitter @andrewmudie Unless otherwise noted, the author does not have a position in any stocks mentioned by the author in the comments below. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on ⏸️ Investing

Close up of baby looking puzzled
Retail Shares

What has happened to the Baby Bunting (ASX:BBN) share price this year?

It's been a volatile year so far for the Aussie nursery retailer. We take a closer look

Read more »

woman holds sign saying 'we need change' at climate change protest
ETFs

3 ASX ETFs that invest in companies fighting climate change

If you want to shift some of your investments into more ethical companies, exchange-traded funds can offer a good option

Read more »

a jewellery store attendant stands at a cabinet displaying opulent necklaces and earrings featuring diamonds and precious stones.
⏸️ Investing

The Michael Hill (ASX: MHJ) share price poised for growth

Investors will be keeping an eye on the Michael Hill International Limited (ASX: MHJ) share price today. The keen interest…

Read more »

ASX shares buy unstoppable asx share price represented by man in superman cape pointing skyward
⏸️ Investing

The Atomos (ASX:AMS) share price is up 15% in a week

The Atomos (ASX: AMS) share price has surged 15% this week. Let's look at what's ahead as the company build…

Read more »

Two people in suits arm wrestle on a black and white chess board.
Retail Shares

How does the Temple & Webster (ASX:TPW) share price stack up against Nick Scali (ASX:NCK)?

How does the Temple & Webster (ASX: TPW) share price stack up against rival furniture retailer Nick Scali Limited (ASX:…

Read more »

A medical researcher works on a bichip, indicating share price movement in ASX tech companies
Healthcare Shares

The Aroa (ASX:ARX) share price has surged 60% since its IPO

The Aroa (ASX:ARX) share price has surged 60% since the Polynovo (ASX: PNV) competitor listed on the ASX in July.…

Read more »

asx investor daydreaming about US shares
⏸️ How to Invest

How to buy US shares from Australia right now

If you have been wondering how to buy US shares from Australia to gain exposure from the highly topical market,…

Read more »

⏸️ Investing

Why Fox (NASDAQ:FOX) might hurt News Corp (ASX:NWS) shareholders

News Corporation (ASX: NWS) might be facing some existential threats from its American cousins over the riots on 6 January

Read more »