10 big question marks hanging over Woolworths Limited

But before investors buy Woolworths Limited (ASX:WOW), there are a number of things that need to be considered.

| More on:
a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Woolworths Limited (ASX: WOW) dominated the financial news headlines on Wednesday after its CEO, Grant O'Brien, shockingly resigned from his role on the same day the retailer issued its latest profit downgrade.

Indeed, the market's initial reaction was one of joy. The shares climbed nearly 3% despite the bad news, likely due to the fact that many investors had been calling for a complete management overhaul in relation to recent poor results.

But before investors even consider buying shares, there are a number of things that need to be considered, including these items:

  1. Who will take over as CEO? The company said that O'Brien will remain in the role until a replacement can be found, while a global search is underway (considering both internal and external candidates). It is strange that an ASX 20 company did not have a CEO succession plan to fall back on — especially considering recent circumstances.
  2. Will new management be good for Woolworths? Woolworths' current management team have admitted their mistakes in the running of the business. A change of leadership could be the catalyst for better operating results.
  3. Will Woolworths still implement its new strategies? In the announcement, Woolworths confirmed it was committed to implementing the strategic initiatives outlined at its recent investor day. Whether or not the new CEO should have a greater say in this is dependent on who you ask, and whether they see value in what Woolworths is trying to create.
  4. What happens to Masters? Management has stated that funds will be diverted from the home improvement division towards its core supermarket division. Woolworths has been all over the place in its strategy with Masters and many people would argue that it's time to pull the plug on the entire operation.
    As Warren Buffett once said, "Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks."
  5. Why is a 0.7% decline in Food & Liquor sales so bad? Food, Liquor and Petrol sales make up the majority of Woolworths' overall revenues. Given the sheer size of the corporation, a 0.7% decline is quite significant, and signifies a loss of further market share.
  6. Will there be any more profit downgrades? Woolworths has now issued two downgrades in the space of four months in the lead-up to its full-year results. It's unlikely to have any more bad news (at least not before it releases the results), although it could continue to disappoint in the months that follow.
  7. Will Woolworths' margins be hit? Woolworths' margins are considerably higher than those of its competitors, although this is largely due to its higher prices (making it less competitive). While it remains to be seen whether margins will be hit hard or not, the good news is management said they were on track to exceed the forecast $500 million in cost savings across the 2015 and 2016 financial years, while they also found ways to become increasingly efficient. That's a positive sign for investors.
  8. How about the dividends? Woolworths has an incredible track record for earnings and dividend growth. Unfortunately, it's now facing a 12% decline in full-year earnings (after significant items) and, if margins are impacted too heavily, we could see a decline in dividends at some point in the future, too.
  9. Is Woolworths a takeover target? My colleague Mike King answers that question, here.
  10. Is Wesfarmers next? Woolworths' primary rival Wesfamers Ltd (ASX: WES), the owner of Coles supermarkets, has plunged in price in recent months to trade around its 52-week low levels. Coles operates on thinner margins than Woolworths and, if Aldi does continue to steal market share, those margins could become somewhat compressed. This would be terrible news for Wesfarmers.

Woolworths Limited has, for a long time, been one of Australia's greatest and most reliable companies. Unfortunately, that has all changed over the last 12 months and investors are no longer sure what to make of the situation.

In my opinion, Woolworths isn't 'doomed', as some analysts are suggesting, but I do acknowledge there are a number of key issues that new managers must address. At roughly $26.50 per share, Woolworths could still be a great investment for investors willing to remain patient for the long term, although it could certainly fall beyond that price in the near-future based on the high level of uncertainty involved.

Motley Fool contributor Ryan Newman does not own shares in any of the companies mentioned. You can follow Ryan on Twitter @ASXvalueinvest. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on ⏸️ Investing

Close up of baby looking puzzled
Retail Shares

What has happened to the Baby Bunting (ASX:BBN) share price this year?

It's been a volatile year so far for the Aussie nursery retailer. We take a closer look

Read more »

woman holds sign saying 'we need change' at climate change protest
ETFs

3 ASX ETFs that invest in companies fighting climate change

If you want to shift some of your investments into more ethical companies, exchange-traded funds can offer a good option

Read more »

a jewellery store attendant stands at a cabinet displaying opulent necklaces and earrings featuring diamonds and precious stones.
⏸️ Investing

The Michael Hill (ASX: MHJ) share price poised for growth

Investors will be keeping an eye on the Michael Hill International Limited (ASX: MHJ) share price today. The keen interest…

Read more »

ASX shares buy unstoppable asx share price represented by man in superman cape pointing skyward
⏸️ Investing

The Atomos (ASX:AMS) share price is up 15% in a week

The Atomos (ASX: AMS) share price has surged 15% this week. Let's look at what's ahead as the company build…

Read more »

Two people in suits arm wrestle on a black and white chess board.
Retail Shares

How does the Temple & Webster (ASX:TPW) share price stack up against Nick Scali (ASX:NCK)?

How does the Temple & Webster (ASX: TPW) share price stack up against rival furniture retailer Nick Scali Limited (ASX:…

Read more »

A medical researcher works on a bichip, indicating share price movement in ASX tech companies
Healthcare Shares

The Aroa (ASX:ARX) share price has surged 60% since its IPO

The Aroa (ASX:ARX) share price has surged 60% since the Polynovo (ASX: PNV) competitor listed on the ASX in July.…

Read more »

asx investor daydreaming about US shares
⏸️ How to Invest

How to buy US shares from Australia right now

If you have been wondering how to buy US shares from Australia to gain exposure from the highly topical market,…

Read more »

⏸️ Investing

Why Fox (NASDAQ:FOX) might hurt News Corp (ASX:NWS) shareholders

News Corporation (ASX: NWS) might be facing some existential threats from its American cousins over the riots on 6 January

Read more »