5 reasons to buy Woolworths Limited

Woolworths is one of the highest quality companies on the ASX. The 5 reasons outlined below highlight why it will continue to be a great investment.

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When looking for quality companies listed on the ASX, Woolworths Limited (ASX:WOW) is one of the clear standouts. Woolworths has reliable, defensive earnings, generates strong cash-flows, has a strong balance sheet and generates high return on equity. Here are five reasons why Woolworths will continue to make a great long-term investment.

1.  Over the past decade, Woolworths has generated annual earnings per share growth of more than 15%, along with an increasing dividend. Few ASX blue chip companies can demonstrate such a record, especially considering the impact of the global financial crises. I would expect this pattern to continue going forward, making it one of the safest long-term investments on the ASX.

2. Woolworths gives investors the best of both worlds. The stock is a growth stock which also has strong defensive attributes and pays a growing dividend amount.

3. Woolworths is the clear leader in the Australian supermarket space, having a 22% greater trading area than rival Coles. By 2020, Woolworths estimates that the Australian supermarket trading area will expand from 2.2 to 2.8 million square metres. With an increasing store roll-out and growing population, sales will continue to grow at a solid rate.

4. Woolworths has diversified into home improvement in a joint venture with US giant, Lowe's. The Australian home improvement market is fragmented where the current market leader, Bunnings, currently only has a 16% market share. Therefore, there is large scope for Woolworths to grow into the lucrative home improvement market.

5. Woolworths has the lowest cost structure in the sector as a result of its huge scale and therefore generates high margins relative to its competitors. This results in high cash flow which funds further expansion and acquisitions.

Motley Fool contributor Bradley Murphy owns shares in Woolworths. 

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