Can the Kindle Fire 2 challenge Apple?

The online retail store can challenge companies such as Apple within the mini-tablet market

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Today, Andrew discusses Amazon.com (Nasdaq: AMZN), which recently announced the release of its Kindle Fire 2. Everything about the move makes sense to Andrew, and he believes the online retail store can challenge companies such as Apple within the mini-tablet market. The improvements should look slick across the board, and the upcoming launch should prepare Amazon nicely for retailer's fourth-quarter boom.

Similar to Amazon, the amount of Apple stock in your portfolio has been a key factor in whether you're stomping the market in recent years. However, with the company preparing its most important phone launch in history with the iPhone 5 and looking at a game-changing television, the stakes have never been higher for Apple.

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The Motley Fool's purpose is to help the world invest, better. Take Stock is The Motley Fool's free investing newsletter. Packed with stock ideas and investing advice, it is essential reading for anyone looking to build and grow their wealth in the years ahead. Click here now to request your free subscription, whilst it's still available. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

A version of this article, written by Andrew Tonner, originally appeared on fool.com

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