Starbucks jolts energy drink market


The following video is part of our “Motley Fool Conversations” series in which analyst Rex Moore discusses topics across the investing world. The energy drink industry took in nearly US$7 billion in sales over the past year, and Starbucks (Nasdaq: SBUX) is finally stepping into the fray with a new line of ice-cold, low-calorie offerings. Today, Rex takes us along on a taste test of the new Starbucks Refreshers.

With Europe in shambles, many investors may be nervous about investing in a company that’s internationally focused, but they shouldn’t be. Emerging markets are giving new life to established companies with deep pockets. As these industry titans look abroad for more sales, they aren’t starting with a blank slate — they’re bringing their operational excellence to new markets and thriving.

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The Motley Fools purpose is to help the world invest, better. Take Stock is The Motley Fool’s free investing newsletter. Packed with stock ideas and investing advice, it is essential reading for anyone looking to build and grow their wealth in the years ahead. Click here now to request your free subscription, whilst it’s still available. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

A version of this article, written by Rex Moore, originally appeared on fool.com

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